Kuala Lumpur, 25 February 2009 - Maybank, Singapore Airlines and American Express today jointly announce the launch of the Singapore Airlines KrisFlyer American Express® Gold Credit Card, the first co-brand card between a card issuer and the airline Singapore Airlines co-brand credit card in Malaysia. The new card offers Malaysia's best frequent flyer miles programme to date, putting cardmembers on the fast track to fly for free and make their travel dreams a reality.
The card was launched by Lim Hong Tat, Senior Executive Vice President and Head Consumer Banking, Maybank, Kula Kulendran, Senior Vice President, Head of Global Network Services, American Express, Japan, Asia Pacific & Australia and Hew Chuen Chiet, General Manager Peninsular Malaysia, Singapore Airlines here in Kuala Lumpur today.
The card offers the best earn rate for airline miles in Malaysia as well as the most attractive savings for redeeming these miles for flights. For the first three months, cardmembers will earn two KrisFlyer miles for every RM2 spent on the Card, plus a welcome bonus of 3,000 KrisFlyer miles upon the first transaction being made on the Card. Thereafter, cardmembers will earn one KrisFlyer mile for every RM2 spent on the Card. Upon card renewal, When redeeming KrisFlyer miles for flight awards, cardmembers can enjoy up to 50% savings on KrisFlyer miles for a round trip economy class free flight on Singapore Airlines to the destination of their choice. In addition, cardmembers will enjoy complimentary access to the Plaza Premium Lounge at Kuala Lumpur International Airport, complimentary travel insurance, and all services and benefits that are part of American Express' card privileges.
Speaking at the launch, Lim Hong Tat said the credit card was unique as it combined the brand strengths and value of American Express, Singapore Airlines and Maybank.
"This card offers unsurpassed benefits as the best frequent flyer credit card in Malaysia and will appeal particularly to frequent flyers of Singapore Airlines who wish to enjoy the exclusive privileges in addition to the attractive benefits that American Express offers," said Lim.
Lim added that the introduction of the co-brand card was part of Maybank's strategy to work with leading brands to continuously offer distinct value to customers. "We believe that there will be tremendous opportunities for Maybank, Singapore Airlines and American Express to leverage on this partnership and ensure our customers benefit from our different rewards and loyalty programmes.
Meanwhile, Kula Kulendran said, "American Express is a worldwide leader in developing airline co-brand cards that allow banks to broaden their relationships with their most affluent customers. Today's launch marks a new milestone in American Express' strong track record of success in developing best-in-class airline co-brand cards as well as re-affirms our commitment to increasing our brand presence and bringing the best card benefits to customers in Malaysia."
Mr Hew Chuen Chiet of Singapore Airlines said, "Our collaboration with Maybank and American Express in presenting customers with the Singapore Airlines KrisFlyer American Express Gold Credit Card brings greater synergy to the strategic partnership between Singapore Airlines and the two leading brands in Malaysia. Together, we will deliver greater rewards for our card members KrisFlyer members."
The Singapore Airlines KrisFlyer American Express® Gold Credit Card is the latest in the range of American Express charge and credit cards issued in Malaysia in three categories: Classic, Gold & Platinum. Maybank is the sole acquirer and issuer of the American Express cards in Malaysia.
Consumers can apply for the card at www.americanexpress.com.my, or www.maybank2u.com or by calling 603-2295 887748. Applications are also available at any Maybank branches or Singapore Airlines office.